Social Media For Athletes: The Good & The Bad
- Roderick Rogers
- Jun 12, 2020
- 2 min read
Updated: Jun 19, 2020
Athletes are celebrities, especially the playmakers that are on good teams. Social media has become a daily task, many use multiple platforms to interact with followers and share their activities. Social media has been helpful with recruiting, relationship building and career connections.
While fans love to connect with athletes and receive valuable feedback from the players, there are definitely some ups and downs that come with athletes using social media. Athletes need to be mindful of the things posted on social media.

The Good: Benefits Of Using Social Media
Athletes are benefiting from using social media to self-market, build a personal brand, and promote themselves. The networking potential is limitless when players create a positive buzz to draw more fans and genuinely interact with follower.
Athletes should post workouts, events, education, food, family stories, hobbies and performances. Athletes can thank their followers, give them glimpses into their lives, and have positive conversations with them to build goodwill.
The Bad: Social Media Is Destroying Athletes
When you post on social media, please be prepared to be judged by the content you share. Freedom of speech can be dangerous for athletes and many have destroyed their careers with bad decisions.
Remember that your followers watch what you do, and they are ready to screen shot, retweet, repost, or comment on your mistakes. Fans can easily become offended and content shared on social media can affect the public's perception of an athlete. Athletes should learn the ethics and guidelines of social media before engaging.
The Conclusion: Social Media Has Changed Sports
Social media has become an important part of sports culture. Players can create a public image that could serve many unique purposes. Athletes need to have their brand visible online to draw attention of coaches, teams, sports professional, etc. and to keep that attention. It's important for athletes to be mature in what they post and promote themselves with integrity.
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