Athletes Need To Use Video To Build Awareness

Video and marketing go together like jelly and peanut butter. Video has now become a requirement, not a recommendation. Communicating visually should be on the top of your list. For athletes and trainers, video can simply show off your knowledge or skills to an audience. Your followers like it because it’s easy to digest, entertaining and engaging

Video is also very accessible to anyone with internet access so before creating a video, make sure that you think about the purpose of the video. Knowing the purpose will help determine which social platform to post on for exposure.

The Top Reasons To Use Video

1) Building trust through video should be a goal on its own. For athletes, coaches, recruiters and other viewers evaluate you

2) Having videos gives you a competitive edge over other athletes or businesses that don’t use videos to their advantage

3) Video makes your audience feel a strong connection to your brand

4) You have the ability to track everything that happens when your audience is watching.

5) Most users will share your video as long as it’s entertaining